You’re being helpful, but nobody cares.

Don’t be the one who keeps hearing crickets.

Perhaps you’ve now found your groove with publishing consistently, but STILL no one is reading.

You share useful tips, personal stories and maybe practical frameworks.

But still mostly crickets…

A few pity likes from close friends.

Erg. I’m so done with that.

A few months ago, I sat down to figure out what needed to change. I realised that being merely HELPful might not be enough.

Everyone has the Internet for that.

Scroll any platform, and it’s an endless stream of the same advice packaged slightly differently.

“5 ways to be more productive.”

“How to write better headlines.”

“3 tips for growing on LinkedIn.”

Some of it might be useful, sure. But none of it grabs me.

Little of this stuff is truly memorable.

Nah. What people are really looking for is an idea that makes them stop mid-scroll and think:

“Oh SNAP! I’ve never considered it that way.”