Your writing likely sucks — not because you can’t write — but because your ideas are not high-concept

Here’s how to transform your content into high-concept content…

It’s taken me a long time to realise the significance of this.

When they see their writing isn’t connecting, most people believe the solution lies in writing better.

But this isn’t quite right.

It has less to do with how you write, and more to do with the idea.

Yes, there are many variables at play in good writing, but a strong idea sits at the top of the hierarchy.

Particularly an idea that is unexpected.

As writers and content creators, we are really in the game of interrupting patterns.

“When patterns are broken, new worlds emerge.” ― Tuli Kupferberg

When the world’s best screenwriters learn to write movies, they are told to write a premise. But not just any premise.

The premise must be a ‘high-premise.’

John Truby discussed this in his book, ‘The Anatomy of Story.’

Many things compose a strong premise in a story, including originality, a unique world, conflict, and an intriguing and…