You won’t LOVE all the work you do, even purpose-driven work, and that’s OK

Alex Mathers
4 min readMay 18, 2024

You may find it inconceivable that you would see real success ‘doing what you love.’

You may even find it difficult to stay with any one thing long enough to make something of it.

There are many cool things out there after all, and it is difficult to make a decision.

But you might not be making as much ground by now as you’d hoped for in any of it.

It could be something to do with all that jumping around. Never devoting enough attention to any one thing in particular because nothing has kept you ‘in love’ for long enough.

And that’s ok if you’re a hobbyist or a dabbler or you’re in ‘research mode.’

But it’s not ideal if you are looking for traction, an electrical, emotional connection in your audience, money and the trappings of a successful creative career.

By seeing fewer wins, you might have been inclined to stop, or to try something new, again.

But you’re considering quitting once more because you weren’t expecting that doing what you loved would be so damn frustrating at times. So infuriating. So full of monotony, and moments of despair.

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Alex Mathers
Alex Mathers

Written by Alex Mathers

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