Want attention? Hit these 4 triggers.

How I learned to stop struggling and start moving people to action

I was having tapas with a friend here in Warsaw, a data analyst in a corporation.

She was bored with her job and found it repetitive.

So I said with a whip of my arm, ‘Yo buddy! You gotta get outta there!‘

(Well, I thought it)

She wanted to branch out into the attention economy.

That means creating content online that grabs people’s attention.

If you’re a writer, a storyteller, a brand-builder, a Youtuber, or a coach — you’re in the attention economy.

She was keen to find people growing their brands online but needing some assistance with creating their content.

But she didn’t know how to impress the right people to get hired.

The resume doesn’t cut it these days like it did forty years ago.

If you want to go far in this economy, whether trying to get hired, sell your services, sell products or make an impact, you need to know how to move people to act.

You need to give people something they want.