Twenty sentences that make you a more persuasive writer and communicator

There’s a distinct line that separates people who communicate to deaf ears, and those who rile up crowds with words that drip with a kind of catnip.

Writing well makes for a powerful online brand that will grow your tribe.

Here are some quick bites of knowledge that will help you write and communicate in a way that will make people sit up and take notice:

• Use assertive language, even if you aren’t sure of the point — you say it like you’ve purged all the doubt.
• People love to be entertained with humour where appropriate.
• People are more interested in a larger-than-life version of you where you emphasise some of the characteristics that are unique and interesting about you.
• Vary the lengths of your sentences to great texture, which leads to a more intriguing experience.
• Publish what you create even if it isn’t perfect because the ultimate form of persuasiveness is showing up and shipping regularly.
• End your paragraphs and points on a hard-hitting final statement that ruffles feathers and/or motivates the crap out of your reader.
• Telling stories will engage the brain and make your words more persuasive and memorable.