Tired of writing stuff that falls flat?

Break the pattern and attract fans for lifee

I saw a post yesterday that had all the right ingredients.

It was packed with useful information.

The layout was clean.

The advice was sensible and genuinely helpful.

But then…I scrolled right past it.

It felt like déjà vu.

I’d read ten versions of that post before.

My brain didn’t connect — didn’t want to connect.

Because I’d been there, done that.

No hint at something fresh.

And I’ll be honest, I’ve written plenty like it, too.

I’d shared the same, rehashed ideas.

There was no challenge in reading it, just effort (there is a difference).

The post held up a sign that read:

‘Don’t read this. It’s more work for you.’

Exactly.

Why read that?

We like to think our content will save others because it delivers ‘value.’

But value isn’t enough if the idea doesn’t grab or challenge us somehow.