Three strange ways to become instantly more likeable

This will help you attract fans for life.

People are often surprised at how long I’ve been creating and sharing stuff online.

I’ve been developing an online presence for more than fifteen years now.

And yes, you have every right to call me Old Man Mathers.

But I still feel like I have so much yet to learn.

There are gaps in my knowledge of what makes people sit up and read and ultimately decide to use my products or want to work with me.

I’m a beginner in this sense.

One thing writing online for so long forces you to learn is ‘likability.’

As they say, people buy from those they like and trust.

If you want to create any impact in this world, you need to know at least a few things about what draws other humans to you.

Thousands of others are playing this funny online game. You need to stand out, and you need to be magnetic.

There are three significant components to likeability that I try to incorporate into my work. I’ve given them all fancy names:

Strategic Vulnerability