A few years ago, I wrote what I thought was a brilliant article.
I used tight language, clever words, and plenty of research.
It took over an hour to write.
I hit send and was absolutely sure it would fly.
An hour later…
4 views.
It felt like a frog had established a home in my throat.
A week later, I dashed off a weird little post about how I often overcome procrastination by thrusting my hips like a degenerate chimp on spring break.
The basic premise was that dancing loosens you up, helping you get into a productive flow.
It got over 28,000 likes on Twitter in about a day.
So, what changed?
One had a strong, unexpected concept. The other did not.
It was then that I learned the power of high-concept writing.
High-concept writing is basically sharing ideas in ways that people don’t expect or go against the grain.
It’s not necessarily about delivering insanely original ideas.
It’s about how you deliver an idea.
In a noisy internet world, whether you’re writing posts, sharing videos…
