Member-only story

The price I pay to grow my audience

Alex Mathers
2 min readJan 12, 2025

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Last year, I wrote hundreds of articles.

Not because I always wanted to. Many days I didn’t.

My keys were breaking, my hands were tired, and I’d attract a fair share of trolls and critics.

Subscribers left every day.

But I just kept showing up to my battered laptop daily.

The momentum I have, however, makes doing that mostly fun.

Why though, Alex? You crazy, mate?

Because growing an audience is one of the most important investments I can make for the next phase of my life.

As Naval recently put it:

“Be a creator and you won’t have to worry about jobs, careers, and AI.”

This is what I believe.

Having your own audience — people who care about what you say — is a kind of life insurance in a world that feels less stable by the day.

When you build an audience, you’re creating options for yourself.

Even one intrigued follower could change your life (this has happened for me several times).

By building your online presence, you’re reducing dependency on things you can’t control.

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Alex Mathers
Alex Mathers

Written by Alex Mathers

Master writing for resilience and brand growth. Triple your productivity today using my checklist when you subscribe: https://alexmathers.co/

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