The most important thing you can build for your future

(hamsters beware).

Alex Mathers
2 min readNov 7, 2024

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A guy, Derek, recently messaged me asking, ‘What would you like to learn in a minute?’

I had to consider what he meant for a second.

Then I realised he was doing market research to provide a better product.

I like his approach, but my reply may not have been what he wanted to hear.

We all have all the information we need online at the tap of a few keys.

People are scrambling to figure out how to make money online.

They know they need to provide ‘value’ to people, but here’s where they get stuck.

If you believe people only need more lessons, you’ll be in a forever hamster wheel with no way out.

This was never what Captain Snugglesworth would have wanted.

I didn’t know who Derek was.

What people want, without often realising it, is help from YOU.

They are also FAR more likely to apply lessons shared by someone they see as trustworthy and competent.

They read from people they know, like and understand.

They buy from people they trust.

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