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The beautiful war of attrition

(the mindset you need for 2025)

Alex Mathers
2 min readJan 13, 2025

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Attrition is about making small, consistent impacts that don’t feel noticeable in the moment but, over time, lead to remarkable results.

Writing for years is one example of this for me.

It’s the backbone of everything I do and has rewarded me well.

These quiet acts are not in themselves flashy or dramatic. You won’t always feel like you’re moving the needle.

But the persistence of doing what matters, day after day, will create things of dramatic significance for you.

It’s practically a guarantee.

Think of a river. Tiny grains of sand, carried by the flow, shape the stones beneath the surface. Over time, those small, little grinds create smooth, polished stones.

This is the perspective to bring into 2025.

The beautiful war of attrition is about showing up and continuing on, even when the results aren’t immediately apparent.

And, because you can’t see it, it’s all about your mindset.

What is the one effort that counts for you this year?

Here’s the approach I use and share with my clients:

  1. Identify what matters (that would benefit from you…

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Alex Mathers
Alex Mathers

Written by Alex Mathers

Master writing for resilience and brand growth. Triple your productivity today using my checklist when you subscribe: https://alexmathers.co/

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