The Antisocial Playbook: 14 ruthless tactics for digital domination
Playing nice so you don’t hurt anyone’s feelings won’t grow your brand.
Take a look at branding expert and marketing guru Gary Vaynerchuk.
He tells people to be kind all the time. And he’s right.
Kindness is huge — it’s a given.
But he’s not nice. He swears like a drunk sailor, tells people when they’re acting like pussies, calls out entitlement, and frequently criticises ideas with brutal honesty.
And he’s massively popular.
People are hungry for the honest approach. And it won’t always seem nice.
In fact, it will often appear antisocial.
Let me show you some opportunities in this arena.
Take the following ideas with a grain of salt. I am having fun here, but they all contain a hefty seed of truth.
Burn the rulebook.
Proper writing is there to be broken.
Learn the fundamentals, and then shatter conventions. Use ALL CAPS.
Fragment. Your. Sentences.
It’s not lazy — it’s disruptive.
Your writing should feel like a punch to the gut, not a bedtime story. Make English…
