Struggles are the backbone of your personal brand

(Here’s how to use them)

Most people who embark on the colourful journey of growing their personal brand either run out of ideas or steer clear from talking about anything interesting.

Struggles might sound bleak, but they make for sticky readers. Your struggles are interesting. They show you’re human.

Your past pains, mishaps and mistakes are ripe for some of the freshest content around.

You don’t need to bang on about the same story of struggle, though.

Your past is comprised of hundreds of micro-stories. These are small but defining moments of frustration, self-doubt, setbacks, embarrassments, and realisations that make your insights valuable to others.

View these moments as the raw material for your most powerful content, helping you build an audience that relates to you and trusts you.

How to identify the struggles that shape your brand

Okay, so where to start?

See your struggles as a bridge that connects you to your audience.

This isn’t about digging up trauma for the sake of it but about looking at what you’ve learned in the less comfortable moments.