Seven rules I follow as a writer to ensure my audience and business continue to grow

Alex Mathers
6 min readApr 16, 2024

I’ve been writing content and sharing it online for over fourteen years.

In that time, I developed personal rules that emerged through writing and sharing consistently. I adopted and began to crystallise a set of rules based on the successes (and failures) I was seeing.

When something worked repeatedly, I used this data to inform a rule that now serves me.

Sticking to these rules has helped me build a readership of over 170,000 and make a living from my writing.

As a note, I don’t always follow these rules to a tee. Yes, I sometimes skip writing days.

But what’s key is these rules are there; I can see them daily, and they give me direction. It’s like a backbone for my business.

Here are the rules:

1. I must write something daily.

One thing I’ve learned over years of creating content is that writing is fuel, like logs to a roaring fire.

If I don’t write, I have no material that burns and spreads.

If I have no material to commit to paper, I have nothing I can use as a beacon for new attention and fresh eyeballs that arrive at my online real estate.

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Alex Mathers
Alex Mathers

Written by Alex Mathers

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Responses (4)

What are your thoughts?

I can see how I can apply each one of these! It’s my duty not to see that my veggies spoil anymore 🫡

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You’ll notice I dedicate a portion to everything I write to encourage my readers to take immediate action

A good Call to Action can up engagement. It's a skill I'm still developing, haha.

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My most highly-prized and non-negotiable priority in my work is not to start things — it is to finish what I start.

Ugh! Guilty as charged. I raise my right hand and solemnly swear I'll finish the works that are looking at the finish line.

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