Seven reasons I’m betting on Substack for my writing business

Alex Mathers
5 min readDec 5, 2023

I’ve been slowly falling in love with Substack.

I have three Substack newsletters, and I will likely start a fourth one for my fiction. I know, I cray cray.

You are, of course, reading this on Substack.

But what is this Substack of which I speak, really?

Substack is a continually evolving platform, so it’s not really any one thing, but to put it simply…

It is an email broadcasting tool that allows writers and creators to publish content to their email list while having their content be found on the application’s website itself.

When an email is sent, your subscribers interact with you inside Substack.

Substack themselves define their platform this way:

Substack’s simple system lets you publish to the web, email, and our app simultaneously so you can find new readers and always reach your existing audience.

Substack does lack some of the functionality, for now, of tools like ConvertKit, which allows you to automate email welcome sequences, for example.

I may combine the automation capabilities of ConvertKit with Substack as I go. For example, I want new subscribers to receive a five-day email series automatically…

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