Nine things Robert Greene’s 48 Laws of Power taught me about building a lucrative coaching business

Alex Mathers


I’ve been a business coach for over eight years.

It took me years to get into the flow of creating new clients and charging decent fees for each client.

It’s an art that relies on understanding the quirks of human dynamics very intimately.

Robert Green has played a big part in helping me navigate this world.

Not everything he shared needs to be used as a power play. But his ideas have helped me in business tremendously.

Here are nine ways the ideas from his bestselling book have helped me and my clients in business:

Act like a king to be treated like one 👑.

Much of coaching revolves around setting an example for your client.

I was, and still am, often nervous during calls, but when I speak assertively, even if the negative voice is piping up, it encourages belief in the client too.

This is why it’s crucial to focus on your strengths and areas of deep interest as a coach.

It’s far easier to settle into your king-like flow when working in your zone of genius.

Recreate yourself.

Great coaches attract interest and intrigue through the image they project.

The way I do a lot of this is through my writing.

People want to work with people that stand for something. You must be willing to emphasise what makes you different to stand out.

Most importantly, it permits those you work with to do the same.

Maintain and guard a positive reputation.

Much of a thriving coaching practice requires that you help clients get results.

Encourage clients to give you testimonials and to forward you to people they know who can also benefit.

They will tell others about their successes, and your business grows based on word of mouth.

Master the art of timing.