Most people struggle with online business because they don’t know their WHY
Clients often approach me to help them figure out how to stand out and get more engagement online.
Not one person who succeeds at a high level, in the long run, fails to understand their deeper WHY.
A why that goes beyond survival and making money.
This is less important if you’re in survival mode right now, but still crucial if you want to stay in the game.
But it’s failing to share your WHY that even huge accounts fail to sell anything.
Look at the most prominent personal brands that have loyal fans.
They’re ALL about fighting a cause and bringing fans into that cause.
Sharing information lists is no longer enough.
People may like your post, but they’re just thanking you for taking out a couple of steps.
A robot can spit this out for you.
So, it’s about sharing more of who you are, how your information relates to you specifically (or those you help), and what drives you.
For example, with a friend of mine, Kieran Drew, his thing is going from being tied down in a job you hate to creating freedom via online business.
