Just one word will give you total brand clarity

I have a client who felt stuck.

His coaching business was doing okay, but he was stagnating.

He was a bit tired of coaching.

He wanted to evolve, but his work was not.

He came to me about this, and we talked.

We discussed what kind of work he needed to do so he was energised and purposeful.

We soon discovered the core element of any business I look for with all my clients:

His transformation:

The A to B he is bringing his clients through.

Encapsulated in one or two words.

This one defining word, whether it’s ‘authenticity,’ ‘creativity,’ ‘business scaling,’ ‘clarity,’ or ‘freedom,’ helps define everything you do.

Everything is connected to his one word.

For me, it’s ‘confidence.’

Everything I create is connected to helping you transform in this area, and knowing I am helping you with this lights me up.

This word defines everything I do.

I might create a writing product, for example, but it is framed in the context of improving your confidence.