Made in Midjourney

If you’re exhausted from publishing content (like me), this is why you need to IGNORE the conventional bullsh*t…

Alex Mathers


In 2022, I wrote threads on X for hundreds of days in a row.

I grew my account by tens of thousands quickly.

More recently, I’ve found excuses to write and share less. I’ve been tweeting, but my longer-form stuff has been more sporadic.

Algo or no algo issues on X, my enthusiasm there has waned.

When I was writing daily threads, I had good reason to keep writing them. I was gaining thousands of followers and subscribers each month.

Now, I’m being rewarded less, but it’s a negative spiral. I see fewer results, so I write less and feel more ‘content fatigue.’

But I am writing this piece today to kick me upside the rump.

If you asked most people what they’d do if they felt a bit burned out from creating, they’d likely tell you to do less.

‘Take a break. Take some time in nature.’

I say go the other direction.

If you’re feeling fatigued around your content, and — like me — you think you’re oversharing, and it’s like you’re bothering people…?

Publish more.