If you want to inspire people to action, do these three things

Alex Mathers
3 min readNov 7, 2024

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What’s the number one skill of any successful (and lucrative) personal brand?

They don’t just inspire or ‘make an impact.’

They actually get people to do stuff.

This could be writing a comment. Or going into the DMs to thank you or ask a question.

Or they might find a spark of enthusiasm to click your newsletter link and sign up as a subscriber.

Or — the ultimate nod — buying one of your products.

You want to be the kind of brand that moves the needle.

You make an impact, but you also encourage real action in your tribe.

This is why I call a powerful personal brand a ‘MOVEment.’

You don’t want people smiling and nodding before moving on to the next guy.

You want people to feel what you create and be spurred to do something to make change in their lives.

Only this will bring income for you and results for them.

So, what are some ways to ensure you inspire movement in your people?

Here are some things that have worked for me:

Appeal to emotions, not logic.

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Alex Mathers
Alex Mathers

Written by Alex Mathers

Helping you develop a consistent writing habit with impact. Regular tips: https://www.masteryden.com

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