If you want more freedom, have people rely on you

Alex Mathers
2 min readApr 13, 2024

Many of us want more freedom and to work less.

We want time to live by a beach, read books and isolate.

But I’ve seen people do this and be bored by day three.

I can’t do holidays for this reason.

I try to keep off my phone when away, but often I can’t.

I love the ‘work’ too much.

I’m not even kidding.

But here’s the thing…

If you want the freedom to live as you like, you need people to need you.

Read that again.

Freedom relies on ongoing attention put on your products and services.

When no one knows who you are and no one understands how you can uniquely help them, you can’t truly be free.

Robert Greene said,

‘The more people rely on you, the more freedom you have.’

And what’s the number one thing you need to show the world who you are and have people realise they need you?

Personal brand.

You showing us who you are, what you stand for, and how you can uniquely help.

--

--