It is frustrating when few seem to care about our work.
All those hours poured into that project. Such a flimsy response.
We finally gave ourselves a moment to believe in ourselves, and it’s fallen flat on its face.
How can we expect to stay focused and motivated and build any momentum, if barely anyone seems to care?
We try to keep our chin up and complain less.
But disappointment after disappointment can wear us down, whether we’re ‘strong and independent’ or not.
Should we give up?
Should we give it a rest and try something new? Again?
Let’s rewind a second and get clear on what ‘success’ is.
What do we need to be doing so that people take notice?
How can we make people gather round; tell their friends; share our stuff and hand over cash for our creations?
How can we make things that others don’t just say they like, to be nice — but things that are truly loved?
There are two parts to the answer.
Firstly, we need to make art, products, content, writing, photographs, and films that inspire an emotional reaction in people.
“All of our actions take their hue from the complexion of the heart, as landscapes their variety from light.” ~ Francis Bacon
Secondly — and this relates to the first point — we need to be believable.
We need credibility. People need to trust us as artists, and they need to believe in the work.
We need to create with emotion, and we need to do enough of it so that we build credibility through what we repeatedly do.
Both of these will lead to traction.
Traction is when you start to see the world engaging with your work at an ever-increasing rate.