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I wrote 400 articles before anyone cared…

3 min readMay 22, 2025

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What I learned about writing stuff people WANT to read:

I’ve been writing every day for at least fifteen years.

I share almost everything I write on social media. I wrote hundreds of articles, thousands of tweets, and several books to barely anyone at the start.

Over the years, I’ve gathered tens of thousands of readers who regularly write to me to give thanks.

I hated writing for a while. Now I can’t stop.

I have a better sense of what people love to read and what gets me crickets 🦗🦗🦗.

Here are some key lessons for impactful writing:

✏️ If you can’t wrap your head around your writing, the reader won’t either.

It seems obvious, but this tripped me up. Share what’s obvious and true to you.

✏️ Human brains have developed to engage with stories.

Showing the arc of transformation of a person from lowly worm to majestic butterfly speaks to the thriving of the human spirit — it rarely fails to inspire. 🐛⮕ 🦋

✏️ Powerful writing happens when you are not overthinking.

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Alex Mathers
Alex Mathers

Written by Alex Mathers

Helping you develop uncommon confidence and authentic leadership. Triple your productivity today using my checklist when you subscribe: https://alexmathers.co/

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