I was so frustrated with how little engagement my writing was getting until I made this simple mindset shift

Build a newsletter of loyal subscribers and buyers using this system…

Alex Mathers
3 min readSep 5, 2023


Barely anyone showed any interest in the first hundred articles I wrote.

I’ve been writing and sharing articles and newsletters on various topics, from branding to online marketing to psychology, for over ten years.

I wrote articles that took me hours to write, but they fell flat.

Some articles did better than others.

But many were accompanied by the disappointing heaviness of feeling ignored and disliked.

The engagement was just ‘meh.’

It took me a long time of publishing my content online to learn how a tiny shift in mindset can turn everything around.

I remember reaching a point where it felt like something clicked into place.

I wrote like I had less to lose.

I started (finally) to relax.

I stopped trying to be impressive and be liked (dum dum move).

I started to be honest and reach into a part of me I thought I needed to hide.

I talked more about my struggles.

I revealed my quirks and weird traits.

I realised that what people are looking for isn’t so much about why I’m so ‘great’ at something.

That was mostly lies anyway.

They wanted to learn from a human being.

Because writing that resonates isn’t about coming across as some perfect example of who they need to be.

That pushes people away.

People resonate with your stuff because they relate to you. They see themselves in your position and the transformations you experienced.

Your stories of you are stories of your reader.

When you show them your real-life conflicts, they engage.

They relate because they know that life is chaotic and imperfect.