How we win when we turn off the Internet

Alex Mathers
4 min readApr 16, 2024

We all have a guilty secret.

All of yours I will not know, but I’d be willing to guess that you’re an Internet addict.

I know I am, and it’s been getting worse.

Wait a minute. Why am I talking about the Internet as if it’s such a bad thing?

It’s not a donut dipped in gooey pink cocaine syrup.

The Internet — all of its shining, spinning working parts — is a wonderful thing for many reasons. We all know this.

But let’s be honest. The Internet blocks us from working more deeply, more conscientiously, and with focus.

These things are especially important if you are an artist.

Up until a point, the Internet does play a role in helping us create things, by teaching and inspiring us.

You’re ready to create. You know you are. But you still cling to the Internet — its comforts; its mesmerising distraction; its unending supply of novelty.

What binds us even more deeply to it, is kidding ourselves into thinking that being constantly connected is always a valuable thing — that it’s time well spent.

This idea is everywhere.

Internet marketing gurus say we must be connected and engaged and with the times…

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