How to make your content turn heads by turning common ideas upside down…
So many people share tired ideas that gather little interest.
It’s just copy and paste. A sheep calling out to a crowd of other sheep.
I know you guys want to build a unique brand that brings in genuine fans.
So to do this, you need to think in ways that few others do.
You must go against the grain. This is a pattern interrupt.
And the best brands and brand names are continually unexpected.
I had the pleasure of interviewing someone on a live Twitter space who encapsulates this skill: Sun Yi.
Sun, an award-winning branding expert for big names, has built a massive Instagram following in the last couple of years through his attention-grabbing carousels, videos and slides.
Yesterday he talked about how none of his ideas are new, but he does use a clever secret…
He’ll take the other version of a commonly-held belief.
He said that most, if not all, ideas that many hold as truths have different variations that are also true.
This gives you, the content creator, a huge opportunity.
