Ever binged on a tv show?
It can feel like an addiction.
This is the power of good storytelling.
What made you want to keep watching?
Intrigue.
You wanted to know what happened next.
But it’s not just any narrative that works.
We want to know whether the main character will overcome a challenge.
Will Jack survive the fall?
Will Betty pay her rent on time or get evicted?
Why do we care?
Because we see ourselves in the protagonist.
We’re wired to pay attention to perceived threats.
It’s a throwback to the days when Dong Dong ran around in leopard-skin loincloths.
We need to know that we can fight ‘enemies’ and win.
We need relief from pain.
If not, we lose.
Or we die.
No bueno.
So, if YOU can continually intrigue your followers and readers through story…
They will want to binge on you.
