How do you specialise in a world that demands multiple skills?

Alex Mathers


People come to me, and they say, ‘Yo, Alex, what should I specialise in?’

This is a good question because the world is changing.

It’s becoming harder and harder to think in terms of how things once were.

Jake was a potter.

Esmerelda was a painter.

Harry was a writer.

Sam was a grass-cutter.

Some jobs are still this clear cut, but in this age, it’s becoming inevitable that we’re required to be multi-skilled.

If you want to make money online, you need to develop many skills.

James Altucher discussed this in his book, ‘Skip the Line.’

Most of what we aspire to or are already doing comprises several micro-skills.

If we’re building a brand as a public speaking coach, we need speaking skills, but also persuasion, networking, sales, writing, video editing, program development, personal energy, and newsletter management skills.

Of course, over time, we can outsource many of these skills.

But even at the individual level, if we were to specialise, we’d literally be cutting ourselves off.


Because, as time goes on, we’re realising that what the world really needs us for is who we are.

NOT just our skills.

AI is replacing many of those skills anyway.

AI is NOT taking ourselves.

And that’s what people need.

They want our complicated, hybrid-skill selves, rich in personality, depth and colour.

Once upon a time, you could say you were a ‘writer’ or a ‘web designer.’

This may still work for some.

But today, we need to think in transformations.

How are you taking your people from A to B?

In my case,

I take experienced solopreneurs from confused, perhaps a little insecure and having little to no audience to having a thriving community they can monetise with their knowledge products.