For an easier life, you need to intentionally introduce challenge (it can be fun!)


Comfort can ensnare us.

I know what it’s like.

It’s warm. It’s the same way you’ve always done it. It’s easier.

But be careful.

Because comfort also restricts us from growing.

So you need to be vigilant and regularly introduce tests and challenges into your weeks ahead.

Book it in.

The calendar is a super way to cement upcoming challenges.

Challenge isn’t just for tough guys.

You need to be challenged too.

And often, it won’t come to you.

It’s waiting for you to go to it.

Create challenge.

Life gets easier that way.


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Alex Mathers

Helping you develop mental strength, write better, and grow your brand. Regular tips: