Eleven tiny pieces of advice about how to resonate with a loyal audience I wish I knew before I started writing

Alex Mathers


15 years of writing online has shown me nuances of the craft I would have only gained by grinding in the trenches.

I want you to realise them as you learn, write, create and grow.

But I also know the power of hearing tips from others who’ve done it so you can avoid mistakes and get on the fast track.

Here they are:

Stop telling us shit we already know.

Assume your readers or listeners have brains.

Don’t just write because you have a word count quota to fill. Tell us something positioned in a new way.

Tell us about life through your lens and your story.

Don’t tell us what we need to hear.

To attract interest, you have a limited second to appeal.

We know that people need to do hard things to improve their lives. But this is not what they want to hear.

They initially want to know that change is within reach, and that they will become higher status, more liked, more well-off and happier in the process.