Eleven elements of a stand-out personal brand that gathers thousands of fans
For many years I had no idea who I was online.
I would throw things at the wall and see what stuck.
This can be helpful, but it wasn’t until I got clear about what kind of brand I was building that I became more intentional and started getting the attention of my ideal people.
Without a personal brand, our actions are confused, and our followers are also confused.
To grow a loyal following, we need to know what brand we are building.
Here are the key elements of a standout personal brand:
1. Understanding why a personal brand is critical.
If you have a way to serve people, you need a personal brand to stand out.
Your brand is what you represent to the tribe that follow you and buy from you.
People buy primarily based on WHO you are rather than what you offer.
If you aren’t grabbing attention, the world loses because they are never touched by your help.
2. Knowing your Kryptonite.
Your greatest weaknesses, struggles and failures reveal a lot.
