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Eleven elements of a stand-out personal brand that gathers thousands of fans
For many years I had no idea who I was online.
I would throw things at the wall and see what stuck.
This can be helpful, but it wasn’t until I got clear about what kind of brand I was building that I became more intentional and started getting the attention of my ideal people.
Without a personal brand, our actions are confused, and our followers are also confused.
To grow a loyal following, we need to know what brand we are building.
Here are the key elements of a standout personal brand:
1. Understanding why a personal brand is critical.
If you have a way to serve people, you need a personal brand to stand out.
Your brand is what you represent to the tribe that follow you and buy from you.
People buy primarily based on WHO you are rather than what you offer.
If you aren’t grabbing attention, the world loses because they are never touched by your help.
2. Knowing your Kryptonite.
Your greatest weaknesses, struggles and failures reveal a lot.
They help in two ways:
1) They show you what you need to avoid and outsource.
2) They also point to the things you care most about.
There’s a subtle difference.
What do you hate? Your passion hides here.
3. Your strengths and passions.
The flip side is looking for those things you are good at.
You want to double down on these things because they are a source of ongoing energy.
Now identify a single superpower that serves the world the best way you can.
4. Understanding why you are different.
List some ways you can differentiate yourself from the rest of the market.
How can you serve most effectively and do it in a way that separates you?
