Eighteen sentences that will make your content more authentic than 95% of ‘salesy’ personal brands

For the first few years of building an online business, I wrote to impress.

I shared lots of information, hacks and tips.

These were valuable to many, but I found it hard to bring in customers and make sales. Engagement sucked too.

When I started sharing more about who I was and what I stood for, things shifted.

People responded better.

If you want a loyal community around you, you need to give them something with which to resonate and connect.

People don’t resonate with solely information.

They resonate most with something human — something that creates emotion and relates to their lives.

In other words, they connect with the human element in your work.

Here’s how to bring more of this in:

• Reveal more about your quirky interests and obsessions.
• Tell us more about what makes you frustrated or angry or emotional.
• Bring in more specific details to add colour and realism to your descriptions of your life.
• Go out and live an interesting life and then come back and tell us about it.