I struggled to have people listen to me or read my writing for many years.
As I wrote more and came out of my shell, certain things I did lead to positive responses.
Here are some of the most reliable things I do to ensure people resonate with my words:
1. Introduce problems you know others contend with.
People are attuned to things that threaten them.
When you speak about a problem or challenge others can relate to, their ears will prick, and they will listen.
2. Use fine details.
Sweeping descriptions and vague concepts are like speaking in mumbles.
People can’t see textures, and they want them.
Be specific; use clear examples; add colour and sound, and touch.
This amplifies the user experience.
3. Be courageous.
Ultimately, the best communicators are willing to go places few have the guts to.
Say what few are saying.
Turn up the heat.
Call out those who need calling out.
