Member-only story
Eight subtle shifts that make you a more attractive communicator
I struggled to have people listen to me or read my writing for many years.
As I wrote more and came out of my shell, certain things I did lead to positive responses.
Here are some of the most reliable things I do to ensure people resonate with my words:
1. Introduce problems you know others contend with.
People are attuned to things that threaten them.
When you speak about a problem or challenge others can relate to, their ears will prick, and they will listen.
2. Use fine details.
Sweeping descriptions and vague concepts are like speaking in mumbles.
People can’t see textures, and they want them.
Be specific; use clear examples; add colour and sound, and touch.
This amplifies the user experience.
3. Be courageous.
Ultimately, the best communicators are willing to go places few have the guts to.
Say what few are saying.
Turn up the heat.
Call out those who need calling out.
Don’t be needlessly offensive or crude; say what needs to be said in the right context.
Courageous leaders build the most loyal following.
4. Repeat yourself.
Phrases, mottos or ideas repeated at the right moments will add power to your communication.
Repetition demonstrates belief in what you’re saying, and people will get behind this confidence.
I sometimes even re-write essential sentences in a text.
This also applies to you showing up to communicate your ideas to the world, day after day.
As someone once said:
‘Repetition is persuasion.’
5. Show how you are a human.
If you come across as too perfect or one-dimensional, people lose interest.
