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Don’t let your ideas fade because of this

Alex Mathers
2 min readJan 10, 2025

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For many online creators, a big fear is this:

What if I run out of things to say?

We’re told consistency is the secret.

Show up every day. Post every day. Write regularly and your dreams will come true.

But how do you stay consistent if you’re scared your ideas will dry up?

This fear stops many from starting (or publishing).

Underneath it all is the pernicious little thought: What if I let people down?

I’ve had these worries.

In fact, they still appear.

But over the years, I’ve learned to create and share regardless.

The world doesn’t need you to be fucking perfect.

It needs your unique combination of struggles, lessons, skills, mistakes and stories.

It needs your humanity.

That’s your brand. And only you have the power to release it from its cage.

Accepting that you will repeat yourself is the antidote to worrying you don’t have enough to say.

A lot.

Look at my stuff.

I am constantly saying the same shit day after day.

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Alex Mathers
Alex Mathers

Written by Alex Mathers

Master writing for resilience and brand growth. Triple your productivity today using my checklist when you subscribe: https://alexmathers.co/

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