A chap I was working with recently had hit a wall.
He just wasn’t feeling it.
He wasn’t sure whether he was having a mid-life crisis, was burned out, or just forgot to take his vitamins.
But the dead look in his eyes said something was off.
Once we’d established he was eating and sleeping okay, I turned to the thing often missing when people lack motivation at a deeper level:
Finding their enemy.
Wait, Alex, what?
Yup, their ENEMY.
You can’t be truly fulfilled, alive, or excited if you aren’t at war.
You can’t build a business, grow a brand or live with a sense of meaning when your enemies are nowhere to be seen.
Let me ask you this, beloved reader:
What is the one thing you see in the world that strikes you as a big steaming pile of bullshit that needs to stop?
Once you’ve found the one thing that stirs an anger deep in your heart, you’ve likely found it.
That’s the thing you’re fighting against.
(Mine’s self-censorship)
And when you find something you’re fighting against, you’ll know what you’re fighting for.
