If you’re like me, you sometimes forget the bigger picture.
I get lost in the weeds, obsessing over tiny details.
Days go by, and I’m tweaking and overthinking and diving deep.
Attention to detail isn’t a bad thing.
But if you’re building your own things, your brand, working on your own projects…
You need to zoom out regularly to remind you why you’re doing all this.
Without a why, it’s like driving a train without a track.
Eventually, it derails and slides over to the wrong destination.
I know when I’m derailing when I feel I’m burning out.
Or there’s this gentle hum of frustration beneath the surface, and I can’t quite pinpoint why.
Or maybe there’s a disconnect with what I create and how people respond. They aren’t buying, for example.
Years of this obsessive meandering eventually forced me to pause and figure out a better approach.
I needed a sense of guiding purpose in my work.
I needed to feel excited, clear, ready, and a little bit badass (because now my work was tied to greater impact in the world).
