54 words guaranteed to make more people stop and take notice of your writing (a must-read for non-fiction writers)
I’ve written hundreds of articles that barely anyone read.
But every article I wrote taught me something.
Publishing so much showed me everything about what modern audiences on the Internet enjoyed and what they did not.
Individual words make a significant difference.
Amateurs rush over the small details.
Pros are conscious of the impact of a single word.
The following words can increase the emotional impact of your words so they attract attention. These apply to writing compelling hooks, opening paragraphs, sales pages, calls to action, main text, and subheaders.
I used to avoid certain words like ‘secret’ or ‘surprising’ because I felt I was being manipulative. But then I realised that if a word grabs the attention of someone who stands to benefit from what I write, it is necessary.
You must remember that as a writer, you are a leader, but you are also an entertainer.
Some words might be a little tongue-in-cheek, but if your intention is good and your writing satisfies your promise, you’re doing it right.
