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22 sentences that make you a top 1% newsletter writer

3 min readOct 12, 2025

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Can a newsletter bring you more freedom?

I’ve been telling people to start their own email newsletter for years.

It’s still the number one way to make money and build freedom on the Internet.

I’ve written and published over a thousand newsletters over the years, and they’ve helped me avoid a boss for fifteen years.

I like them to do well, so I’m always looking at how they do and figuring out how to improve them.

Here are some cheeky nuggets to transform your newsletters:

Write for one specific person you can picture in your mind, not a faceless ‘audience.’

Don’t worry about finding your voice; just enjoy yourself when you write, and your voice will emerge naturally.

Every email you write should solve one specific problem and leave the reader with something they can apply to their lives immediately.

Stick to one clear idea per newsletter, because readers struggle to hold multiple concepts in their heads.

It’s best to build a few thousand social media followers before starting an email newsletter, but you can begin at any time, and it’s okay to start with a tiny audience at first.

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Alex Mathers
Alex Mathers

Written by Alex Mathers

Helping free-thinking creators build sovereign, peaceful, and resilient lives. Triple your productivity today using my checklist: https://alexmathers.co/

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