17 secrets that give you an unfair edge over 98% of other creators

(This is no joke)

Alex Mathers
4 min readDec 7, 2023


We don’t operate on a level playing field.

I’ve learned this from working for myself as an entrepreneur, writer and creative for over fifteen years.

How can this be?

We strategically create an edge.

Here’s what I learned:

Your greatest obstacle isn’t work or other people.

It is the story you buy into that says you’re not cut out for it. You must be ruthlessly intolerant to thoughts like these.

Managing your mind well is your most significant edge.

The more you create a state of flow that connects you to an underlying Universal wisdom, the more opportunity you create for yourself.

One of the most overlooked skills isn’t developing your main craft.

It’s developing a razor-sharp tolerance to consistently doing the things that push your brand and product forward. The skill is in the consistency.

You must be continually curious, not for things that merely interest you, but for things that solve pressing problems people are known to have.

Your bad habits are sabotaging you.

Bad habits might seem inconsequential, but they eat away at your most precious asset in the game of creating remarkable things: your energy.

Your thinking that the past should in any way dictate your present personality and talents is holding you back.

It forces you to sink back into the faceless masses, wondering why you spend each day stewing in quiet resignation. You’re not one of them. You are a malleable being, able to shapeshift to the ‘personality’ that the task at hand requires of you.

Reading articles like these is a form of mental masturbation to soothe you out of…