15 overlooked reasons people quickly get bored with your online writing

Alex Mathers
5 min readApr 20, 2024

Isn’t it fun when you put time and energy into writing a post, but when you check back later, you see only three people viewed it, and you got one pity like?

This is why I’ve worked so hard to figure out how to better connect with readers, making more impact and building a profitable business.

Here are some things to watch out for:

Blunt hooks and ‘meh’ titles.

Writing a mysterious four-word title might seem edgy and elegant, but you’re not in the mystery game; you’re in the ‘I am here to help specific people solve problems’ game.

And for that, you need to be great at making people do a double-take.

Well-worded titles entice people to want to read more.

Not provocative.

Locate your balls and entertain us with courage.

This means standing your ground on a strong point you’re making. Provoke your blessed reader with ideas that challenge them. In fact — challenge yourself with an idea first.

If you’re not sweating when you hit publish, rewrite.

Your readers want to be challenged even if they won’t admit it. Have fun with this.

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