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12 non-obvious places to source outstanding writing ideas

4 min readMay 17, 2025

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For those of you who know me, you’ll know I’m big on consistency.

I can’t stop banging on about it sometimes.

Consistency opens doors and develops your skills.

However, consistency is fueled by generating new ideas day after day, and this isn’t always easy.

They can often be found in unexpected places.

Here are 12 non-obvious ways to source ideas to help you break free of your usual patterns and keep your creativity flowing:

1. Steal other writers’ successful posts.

Browse successful posts by writers you admire and whose posts did well and connected with you.

Identify the components that resonate with you, whether it’s a fascinating title, engaging voice, or compelling main idea.

Unapologetically use it, but apply your take or twist. Proven material like this is gold.

2. Scroll through old photos on your phone.

I always chuckled at those who incessantly take pictures of everything.

When would they ever use them?

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Alex Mathers
Alex Mathers

Written by Alex Mathers

Helping you develop uncommon confidence and authentic leadership. Triple your productivity today using my checklist when you subscribe: https://alexmathers.co/

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